At DEFENSE, our love for sports runs deep. We’re a team of (has been) athletes, united by our shared passion for competition and the thrill of the game. From the gridiron to the diamond, our love for sports has shaped who we are and inspired us to create something truly special.

Our journey began with a simple idea: What if we could create a sports drink that not only fuels performance but also helps prevent injuries? This idea was sparked by our co-founder Jake, who stumbled upon research highlighting the benefits of collagen for athletes. The studies suggested that collagen could help prevent soft tissue injuries, a common setback for athletes across all sports.

Intrigued by the potential of collagen, we came together to explore the possibility of creating a new kind of sports drink. After countless hours of research, testing, and tasting, we developed two unique mixes: a pre-workout mix called “110%” and a hydration mix we lovingly named “Blood, Sweat, and Tears.”

But DEFENSE is more than just a sports drink. It’s a testament to our love for sports and our commitment to helping athletes perform at their best. Growing up, we were immersed in the world of sports. Clichés are a natural part of sports. Phrases like “Give it your all,” “Lay it on the line,” and “There’s no ‘I’ in team.” These clichés have become a part of our DNA, shaping our approach to sports and life.

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At DEFENSE, we embrace these clichés. We believe in giving our all, laying it on the line, and working as a team. And most importantly, we believe that DEFENSE wins championships. That’s why we’ve poured our passion and knowledge into creating a sports drink that helps athletes stay in the game, perform at their best, and protect their bodies from injury. Because at DEFENSE, we’re not just making sports drinks – we’re fueling the love of the game.

  • Jake Brandon


  • Dustin Davies


  • Michael Gilbert


  • Eric Serdar